Dr. Xia Zhao

Associate Professor of Information Systems


Associate Professor

Dean and Tracy Priddy Dean’s Notable Scholar

Department of Information Systems and Supply Chain Management
Bryan School of Business and Economics
The University of North Carolina at Greensboro
PO Box 26170, Bryan 479
Greensboro, NC 27402

Office: Bryan 422
Phone: (336) 256-8588, Fax: (336) 334-5580
Email: x_zhao3@uncg.edu


Dr. Xia Zhao is an associate professor of Information Systems at the Bryan School of Business and Economics, the University of North Carolina at Greensboro. She was previously a research fellow at the Tuck School of Business, Dartmouth College. Dr. Zhao received her Ph.D. degree in Management Science and Information Systems from the University of Texas at Austin, and Bachelor of Engineering and Master of Engineering from Tsinghua University. Her research interests entail understanding how technological innovations transform firms’ competitive strategies and what design and policy interventions can improve the value of these technologies to firms.Her work has appeared or is forthcoming in Information Systems Research, Journal of Management Information Systems, Production and Operations Management, Decision Support Systems, Information Systems Frontier, IEEE Computer, International Journal of Electronic Commerce and many conference proceedings. She received the Citation of Excellence award from Emerald Management Review in 2009 and the Bryan Junior Research Excellence Award in 2013.

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